James Armstrong joined the Auburn program as an assistant coach on March 13, 2013. Armstrong comes from the Lonestar Soccer Club in Austin, Texas.
Armstrong works primarily with Auburn’s midfielders and forwards. Since his arrival, Auburn has seen quite the influx of offensive output.
In Armstrong's three seasons, the Tigers have scored 121 goals, which stands as the most in any three-year stretch in program history since 2000-02.
With consistent improvement each season for goals scored, Auburn has climbed its way from 181st in the country in scoring before Armstrong's arrival to 20th in 2016.
In just the past two seasons, the Tigers amassed 85 goals, which tied for the program mark for the most ever in a two-year span with the 1994-95 squads.
Last season, Armstrong was instrumental in the toutelage of All-SEC performer Kristen Dodson as she broke the program's single-season point record of 38. The previous record of 35 had stood for over 15 years.
Armstrong also coached the nation's highest-scoring sister combination in All-SEC standouts Brooke and Casie Ramsier. Collectively, the Ramsier's tallied 152 points in their four-year careers.
In 2016, the Tigers rattled home 47 goals, the fourth-best for a season in Auburn history. Armstrong was key in the development of four All-SEC attacking threats in Kristen Dodson, Bri Folds, Brooke Ramsier and Casie Ramsier.
Dodson and Casie Ramsier went on to score 13 and 12 goals, respectively, marking the first time a duo has secured 10-plus goals in a season since 2000.
In 2015, he coached All-SEC selection Casie Ramsier who netted 12 goals - the most by any single player since 2003 and tied for the second-highest total in single-season program history.
In 2014, the Tigers scored 36 goals from 12 different players. Nine of those players had multi-goal seasons with departing senior Tori Ball leading the way with five goals. The 36 goals was tied for the sixth-best total in the conference.
Combined in 2013 and 2014, Auburn has scored 63 times, joined with 213 points. The 36 goals and 118 points were the most for Auburn since the 2011 season.
He had been at Lonestar SC since its inception in 2004, progressing through the ranks and coaching at all levels of play. At Lonestar SC he was the Girls Junior Academy Director of Coaching for three years, the Girls DI Director of Coaching for three years and most recently the ECNL Head Coach and Premier League Girls Director of Coaching.
In 2012, Armstrong was the assistant coach for Concordia University Texas Tornados. He has also been a ODP Region III coach for girls ages 14-18.
Prior to working with the Lonestar SC and ODP, Armstrong was also a staff member for the United States Women’s National Team. He worked with the U-19 U.S. Women’s World Cup team that won the championship in 2002, where Hoppa was also an assistant coach, as well as the senior national team which placed third at the 2003 Women’s World Cup.
A native of Yorkshire, England, Armstrong earned a bachelor’s degree in history and politics from the University of Edinburgh in 2000 and a master’s in the same disciplines in 2001. He has a USSF A License and a National Youth License. James and his wife Casey live in Auburn and have been married for the last two years. The couple have a daughter, Olivia.