Women's Basketball Invites Fans To The 'Pink Zone' Sunday Against LSU


Feb. 8, 2010

AUBURN - The Auburn women's basketball team (12-12, 3-8 SEC) is asking fans to step into the "Pink Zone" on Sunday when it hosts LSU (15-7, 4-6 SEC) at 3 p.m. CT. Head coach Nell Fortner and the AU team are excited to be part of the WBCA's "Pink Zone" initiative this season, helping raise awareness of breast cancer.

"We are thrilled about this opportunity to join with the WBCA in its efforts to raise breast cancer awareness," Fortner said. "We appreciate ALFA's support and donation to the Joy to Life Foundation and encourage Tiger fans to come out and get into the 'Pink Zone' on Sunday, Feb. 14."

Fans are asked to join the teams and both coaching staffs and wear pink on Sunday. Tickets are just $5 and are available on the Internet at AuburnTigers.com, by phone at 1-800-AUB-1957 or at the door on game day.

The Tigers are proud to announce that ALFA Insurance has returned on as the presenting sponsor of the event and has offered to donate $1 for each of the first 5,000 fans in attendance to benefit the Joy to Life Foundation.

"Alfa Insurance is very dedicated to help in the fight against breast cancer and is very proud to be a sponsor of the Auburn Women's Basketball Pink Zone game," said Carol Golsan, Alfa's Senior Vice President, Marketing Services and breast cancer survivor.

Early detection is one of the most effective ways of fighting breast cancer and is part of the mission of the Joy to Life Foundation.

"Because my Mom is a breast cancer survivor, breast cancer research and awareness is so important to me," said Miranda Mattheis. "I have seen firsthand that early detection is the key to saving lives. As a graduate of Auburn University and an employee of Alfa Insurance, I am so proud to be a part of two groups that are so dedicated to finding a cure for breast cancer."

The Joy to Life Foundation is a non-profit organization providing free mammograms for medically underserved women under 50 years of age in 28 counties in South Central Alabama. The organization was founded in 2001 by Joy and Richard Blondheim of Montgomery, Ala. Joy Blondheim, a breast cancer survivor, along with her husband, Richard, are dedicating their time and efforts to women who are fighting to win the battle against breast cancer.



"The Joy to Life Foundation is once again very grateful to be a part of the Pink Zone Game," said Joy Blondheim. "Last year's game was absolutely terrific and we can't wait to celebrate Valentine's Day with the Auburn Fans."

"We want to thank ALFA and Auburn University for offering support of our mission - funding mammograms for the medically underserved women in South Central Alabama. We thank them from the bottom of our hearts. "

As part of the game day festivities, the first 1,500 fans to the game will receive a `Pink Zone' T-shirt from ALFA Insurance. Fans will also enjoy a halftime performance by the Red Panda Acrobat and a post-game team autograph session.

Don't miss this valuable opportunity to help Auburn make a difference in the fight against breast cancer. Breast cancer affects thousands of women and their families every year and has touched those close to the Auburn family.

The doors at Beard-Eaves-Memorial Coliseum will open at 1:30 p.m. and the game will also air live on Fox Sports South.

What is the WBCA's "Pink Zone"?
The WBCA Pink Zone initiative is a global, unified effort for the Women's Basketball Coaches Association's (WBCA) nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond. The WBCA began the WBCA Pink Zone, formerly known as "Think Pink", in 2007 as an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities. In 2007, more than 120 schools unified for this effort and helped make the inaugural year a success. In 2008, over 1,200 teams and organizations participated, reaching more than 830,000 fans and raising more than $930,000 for breast cancer awareness and research. The 2009 campaign raised more than $1.3 million, reached over 912,000 fans, unified more than 1,600 participating teams and organizations, and saw 56+ schools break attendance records at their event.

For more information on the "Pink Zone" initiative please visit www.wbca.org/pinkzone.asp.