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Focus Groups Prompt 5 Changes to Gameday Experience
Sept. 7, 2015

AUBURN, Ala. -- This offseason Auburn Athletics officials invited fans, alumni and season ticket holders to take part in three focus group sessions in Auburn, Atlanta and Birmingham in an effort to improve the gameday experience at Jordan-Hare Stadium. The valuable feedback helped the department move quickly on items that will be seen at this weekend's home opener against Jacksonville State.

The purpose of the focus groups was to identify feedback that would affect both short-term and long-term improvements at Jordan-Hare Stadium. While much of the information will contribute to future plans, the Athletics Department was able to move forward with five changes directly resulting from focus group feedback.

1. Ingress: To improve ingress into the stadium, the Athletics Department has added Gate 5 as an additional access point for general public entrance on the East side of the stadium. Additionally, bar codes on the tickets were printed at a larger size to allow for more efficient scanning at the gates.

2. Tailgating: To provide more tailgating, there were 1,000 parking spaces added to campus for tailgating and parking. The RV lot which was located on the corner of Hemlock Dr. and Thach Ave. has been moved to allow for an additional car tailgating lot. With the opening of the VCOM building on South Donahue, more than 500 new parking spaces were created.

3. Concessions: To provide quality concessions items and assist in food service flow, Restaurant Row will be added to the West side of Jordan-Hare Stadium, featuring favorites like Chick-fil-A, Momma Goldberg's, frozen yogurt and more.

4. Water: To improve safety at early season, warm weather games, misting stations have been added to the Jordan-Hare Stadium concourses. Additionally a refrigerated truck will be located at the Stadium to provide the replenishment of cold bottled water inventory.

5. Restrooms: To decrease lines in restrooms, attendants have been added to all restrooms in Jordan-Hare Stadium.



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