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Sirius Satellite Radio Teams Up with Auburn University

Sirius Satellite Radio Teams Up with Auburn University

September 1, 2004

 Sirius Logo
AUBURN - SIRIUS, the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, and CSTV: College Sports Television, the leader in college sports coverage on-air and on-line, today announced an exclusive agreement with Auburn Network / ISP Sports to broadcast the Auburn University sports events on SIRIUS College Sports Radio, the comprehensive radio package of play-by-play sports programming representing the top-ranked colleges around the country.

SIRIUS will broadcast a package of football games for Auburn University.  SIRIUS will also broadcast select men's and women's basketball games involving Auburn teams as well.  

"Satellite radio is the latest technology to bring our games to our fans no matter where they live across the country. Auburn always wants to be on the cutting edge of technology, and this is another example of that effort. We are happy to be a part of the SIRIUS offerings," said David Housel, Director of Athletics at Auburn University.

SIRIUS College Sports Radio will showcase college sports most competitive teams and storied conferences, including the Big East, Big Ten, Big 12, SEC, and Pac-10. In addition to Auburn, SIRIUS will broadcast football, basketball and other events for: Alabama, Colorado, Florida, Iowa State, Kansas, Kentucky, LSU, Michigan, Missouri, Nebraska, Ohio State, Oklahoma, Oklahoma State, Notre Dame, South Carolina, Syracuse, Tennessee, Texas, Texas A&M, UCLA, USC and Vanderbilt.

"College sports played an important role for many students," said Scott Greenstein, SIRIUS President of Entertainment and Sports. "This agreement opens the doors for students, fans and alumni to follow their school throughout the season."

"SIRIUS College Sports Radio is a huge victory for college sports fans who follow these great teams all year long," said Chris Bevilacqua, Executive Vice President and Co-Founder, CSTV. "Fans will have the opportunity to enjoy games all season, from the top athletic programs in the country, whether they're in the car, in their dorm rooms, at home, or sitting in their yards."

SIRIUS is also the Official Satellite Radio Partner of the NFL, featuring a programming package that brings subscribers live broadcasts of every NFL game. Other SIRIUS programming offerings include 65 channels of 100% commercial-free music, news from CNN, Fox News Channel, NPR, CNBC and Bloomberg; 12 channels of call-in talk programming, and traffic and weather for 20 major cities across the country.

SIRIUS radios for the car and home are available at major retailers nationwide. Radios are available for $149 and monthly subscriptions cost just $12.95, or less when paid on an annual basis.  For more information, go to
SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 120 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona.  SIRIUS offers 65 channels of 100% commercial-free music, featuring multiple categories of pop, rock, country, hip-hop, R&B, dance, jazz, classical and Latin music, along with more than 50 channels of world-class sports, news, talk entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more.  SIRIUS also broadcasts live play-by-play games of the NHL and the NFL, and is the official satellite radio partner of the NFL.

SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic and U.S. Electronics, and can be purchased at major retailers including Advance Auto Parts, Best Buy, Car Toys, Circuit City, Good Guys, Wal-Mart, Sears, Tweeter and Ultimate Electronics, along with RadioShack and DISH Network outlets.

SIRIUS' exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States.  Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep???, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz, Porsche and Volkswagen.  Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin.  In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs.  Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country.  In addition, the Penske companies - Penske Auto Group, United Auto Group and Penske Trucking - are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.

Genmar Holdings, the world's largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS.

About CSTV
CSTV is a multi-media company that consists of the first-ever 24-hour college sports television network, College Sports TV; the leading college sports online network,; and the first ever 24-hour college sports radio network, SIRIUS College Sports Radio.  Through its numerous platforms, CSTV provides more live college sports games, events, news, information, analysis and broadband content, and reaches more college sports fans, than any other company.

College Sports TV, voted the #1 emerging cable network in the 2003 Beta research study, televises regular season and championship event coverage from over 35 men's and women's sports across every major collegiate athletic conference as well as many select NCAA Championships. CSTV and the Mountain West Conference recently announced a fully integrated multi-media partnership, beginning in Fall 2006 that will deliver more games to more people in more homes across more sports than any other Conference partnership. College Sports TV currently has agreements with the top three national distributors - Comcast, DirecTV and Time Warner Cable, among others., the most-trafficked college sports Web site, and its network of nearly 160 official athletic sites are the number one online source for college sports broadband content, news, information, scores and analysis.  SIRIUS College Sports Radio will broadcast a comprehensive package of college football and basketball games from teams in the Big 10, Big 12, Big East, Pac 10, and SEC conferences, as well as from Notre Dame. 

CSTV was co-founded by President and CEO Brian Bedol, Chairman Steve Greenberg and Executive Vice President Chris Bevilacqua. Bedol and Greenberg co-founded Classic Sports Network, which they sold to ESPN.  It is now ESPN Classic.  Bevilacqua is a former senior executive with Nike Inc., where he headed the company's successful foray into the college market.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.



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