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    Auburn Athletics And Auburn ISP Initiates Billboard Campaign Billboards located in Birmingham, Atlanta and Mobile
    2009 Fearless and True Billboard

    2009 Fearless and True Billboard

    July 15, 2009

    Auburn, Ala. - The Auburn Athletic Department and the Auburn ISP Sports Network have teamed together on a new billboard marketing campaign to promote Auburn Athletics, Auburn football and Auburn University.

    Billboards sporting a raised Auburn helmet, Tiger eyes and the words "Fearless and True," taken from the Auburn Fight Song, along with "Chose Auburn" at the bottom, went up beginning Tuesday in Birmingham, Atlanta and Mobile.

    "These billboards in strategically selected markets show our commitment to continuing to look for innovative ways to promote Auburn football and enhance the Auburn brand,"' Athletics Director Jay Jacobs said. "The billboards will also promote and support the mission of Auburn University in general, complementing other recent investments such as the establishment of the Shug Jordan Professorship and other initiatives to come."

     

     

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