Chief Marketing Officer
Ward Swift joined the Auburn Athletics Department in September, 2013. Swift provides oversight of marketing and communications related activities including Sports Information, Public Relations, Community Relations, Social Media, Event Management and Licensing & Merchandising so as to optimize the value of the Auburn Athletics brand, enhance the gameday experience and meet the communication needs of donors and fans.
Swift brings more than 30 years of executive leadership experience in the public and private sectors specializing in the areas of marketing, marketing research, branding, advertising & promotion, event management, sports marketing, multicultural marketing, strategic planning and P&L management. Prior to joining Auburn Athletics, Swift held corporate positions of President, Chief Operating Officer and Vice-President Global Commercial Development followed by the founding of his own marketing communications firm for which he held the position of CEO.
Swift is a multi-generational member of the Auburn family and a graduate of the Auburn University College of Business. He is married to Lisa Albano Swift and the couple have three sons: Brandon, Matthew and Justin.