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Word from Jay Jacobs: August 12, 2013

Word from Jay Jacobs

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August 12, 2013

Dear Auburn Family,
It's almost that time. After months of preparation and hard work by our coaches, staff and especially our student-athletes, football season and a new athletics year will soon begin.
That also means it is time for us to announce some of the gameday experience improvements for the 2013 football season. They include new flat screen TVs in Jordan-Hare Stadium, more concessions choices and improvements, new ticket technology and new free parking and tailgating options.
As we announced earlier this summer, more than 2,000 new free parking spaces and new tailgate spots have been made available this season. You can view the new gameday map to find parking that best suits your needs. You can read a lot more about gameday in general at
But we're not stopping there.
I'm pleased to report to you gameday improvements in several categories: Parking & Tailgating; Technology & Gameday Experience; Concessions and Communications.

Additional Tailgate Dropoff Locations

Last season, three locations were designated as tailgate dropoff areas for fans to unload their tailgating supplies. Three additional free locations are being added for 2013. The six locations available for fans to dropoff their tailgate supplies are:
Transportation Tech Center (Magnolia Avenue)
Goodwin Music Hall (Samford Avenue)
Mell Street Station (Mell Street)
Thach Avenue (Mell Street)
Intramural Fields (Biggio Drive)
Facilities Division (Samford Avenue)
South Donahue Corridor
The temporary stakes that line both sides of Donahue during the fall have been moved or eliminated. The stakes on the western side of the street were removed to allow fans to park on the curb.
The stakes on the eastern side of the street have been pushed farther away from the curb to protect the pedestrian path while also creating ample space for additional parking. (Available at 4 p.m. on Friday).
A new lot previously not available to fans will also be opened on the north end of the South Donahue hayfields, adjacent to Lem Morrison Drive. (Available at 8 a.m. Saturday). Additional parking will also be opened up on Lem Morrison as a construction laydown area is converted to parking and tailgating space. (Available at 8 a.m. on Saturday).
Weagle Woods
Thanks to the cooperation of the School of Forestry & Wildlife Sciences, a new free tailgating area will be opened up behind the Forestry & Wildlife building at the corner of South Donahue and Lem Morrison Drive. The School of Forestry has partially cleared a wooded area there for a longleaf pine tree reforestation project. "Weagle Woods" will offer tailgaters a prime location among the pine trees just a short walk from Jordan-Hare Stadium. (Available at 4 p.m. on Friday).
West Samford Avenue
A small area of green space on West Samford Avenue near the intersection of Duncan Drive will also be opened up for free parking and tailgating for the first time in years. Permanent pipe and chain barriers along that portion of West Samford have been removed. (Available at 4 p.m. on Friday).
Intramural Fields
Thanks to the cooperation of the Division of Student Affairs, 70 new tailgating spots will also be offered on the perimeter of the Intramural Fields on Biggio Drive. The reserved spots will be offered free of charge. Fans will be able to reserve these spots on a game-by-game basis online beginning Aug. 15 for the Washington State game at (Available at 4 p.m. on Friday).
Facilities Division
Additional free parking will be available at the Facilities Division off of West Samford Avenue. Fans can "quick park" their vehicles there, and Tiger Transit shuttle service will be available to and from the stadium. (Available at 4 p.m. on Friday).
Removal of Bollards
Portions of the permanent pipe and chain barriers along Wire Road in front of the Carol Draughon Village (CDV) complex have been removed, opening up the area for free parking and tailgating.
Bollards were also removed on Biggio Drive near the Intramural Fields. Vehicles will be allowed to pull up on the grass and fans can tailgate there free of charge. (Available at 4 p.m. Friday).

TVs in the Main Concourse
A big improvement our fans asked for is better TVs around the concourse of Jordan-Hare Stadium. Fans will enjoy 97 new flat-screen TVs installed throughout the interior concourse. Now you won't miss a single minute of the action while waiting in line for concessions, and the picture quality will be vastly improved over the old TV sets.
Gameday App
Auburn Athletics will soon launch a new mobile application aimed specifically at making the gameday experience better for fans. Fans will be able to find information like parking, tailgating and stadium maps, while also joining in the social conversation with a second screen experience. Fans will also be able to enjoy live scoring and statistics during the game without having to leave the app. | GameDay App
Ticket Scanners & Seat Selection
We will utilize ticket scanners this year in Jordan-Hare Stadium for the first time. This technology will give fans the ability to print tickets at home or transfer tickets to other Auburn fans. The scanners will also help us cut down on counterfeit tickets.
This will be a significant step forward, but we need your help in making the transition as smooth as possible. It's really important to show up early at the gates this season so we can work through any issues that other schools have experienced when making this change.
We are doing our best to be prepared with proper training and additional personnel. Troubleshooting tents will be set up at the stadium gates so we can keep the lines moving while assisting any fans that have issues with ticket scans. You can help by getting to your gate early, especially for the first couple of games.

We know from fan surveys that more concessions options are important for the gameday experience, so we've expanded our offering and taken steps to improve items sold in the stadium.
Since last season, a full-sized Domino's pizza kitchen has been built inside the stadium. The new kitchen gives us the ability to offer fresh pizza cooked on site for the first time. While only a handful of concession stands served Domino's in the past, every permanent concession stand in the stadium will now serve fresh, hot pizzas cooked right inside Jordan-Hare.
We are also excited to offer food selections from an Auburn institution inside Jordan-Hare Stadium for the first time. Momma Goldberg's menu items will be sold at five locations on the concourse.
A few other concessions improvements include the addition of 50 "hawkers" who will sell items to fans seated in the stadium and new family packs that offer discounts for combos.

Last year, we launched a variety of free gameday weekend events in an effort to add value to your tickets and to give Auburn fans more to do around home football games. From Friday afternoon locker room tours of the stadium and downtown Autumn Nights to Movie Night at Plainsman Park, they were well received.
We've added more events this year, including a new Friday Football Luncheon that will be held in the Lettermen's Lounge inside Jordan-Hare Stadium. Each week, either Coach Malzahn or an assistant coach will speak to guests. The event was priced at $15 to make it affordable and accessible to the general public. You can find more information on the luncheons and all of our gameday weekend events here.

New Auburn Athletics Official App
We know fans are consuming more content on mobile platforms than ever before. Just last week, a new Auburn Athletics Official app was launched. It's the best we've ever had, and I would encourage you to download the new one and replace the old one.
The new official app offers easy access to the content offered by veteran writers Charles Goldberg and Phillip Marshall, schedules, videos and a lot more. The best part about it? It's free. You can download it right to your smart phone.
More 'new' at
Even since we rolled out several communications initiatives in our last note to fans, we've continued to get better. You can now get the latest insights from Charles Goldberg and Phillip Marshall's new blogs at Launched at the start of two-a-days, the blogs give you some insight into the team and our writers' personalities.
Tiger Roar Digital
We are days away from the launch of a new interactive magazine called Tiger Roar Digital. It will come out every other week. If you haven't already signed up for the free publication, click here. You don't want to miss it.

In June, we announced 2,000 additional free parking spots and more tailgating to make the game experience better for Auburn fans. Last month, we announced several communications initiatives designed to improve the way we tell our story. In the weeks ahead, I will share more about some of the things we've done to boost our major and Olympic sports.
God Bless and War Eagle!
Jay Jacobs
Director Of Athletics
P.S. Stay tuned for more updates in the weeks ahead.
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