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Auburn athletes enjoy impact of new Under Armour deal
Oct. 1, 2015 RachaelWalters
Auburn softball's Rachael Walters, left, and Sydne Waldrop happy with new Under Armour gear

By Charles Goldberg

AUBURN, Ala. — Auburn soccer player Brooke Ramsier was happy to see all her new Under Armour gear when preseason practice began, and she was especially happy to find her sporty new orange-and-blue cleats in her locker.

"We call it Christmas in July, and this year especially," she said.

Auburn and Under Armour will announce a new contract Thursday that will carry their relationship that began in 2006 into 2025.

"They've stepped up for Auburn to have us represent them well. We're excited to get all this great gear and represent them," Ramsier said.

All 21 Auburn sports will be decked out in Under Armour gear, now more than ever.

One of the key elements of the new deal is to provide more gear for all Auburn athletes, not just high-profile sports such as football and basketball.

"It will impact all sports, but an area this relationship has improved on every year involves our Olympic sports," said Auburn Director of Athletics Jay Jacobs. "Under Armour met the demands, expectations and requests of our coaches in those Olympic sports. It's great to have a partner that makes you feel like you're their No. 1 customer."

Jacobs said the new contract provides "resources that give us a chance to do more for our students. That's what excites me about it."

Auburn coaches and athletes have worked with Under Armour over the years to provide apparel that fits the needs of individual sports.

Dana Marquez, Auburn's equipment manager, says the Under Armour brand, so recognizable at Jordan-Hare Stadium, will be everywhere on all kinds of accessories.

"Tennis will definitely take a big leap, the track and field teams have taken a big leap the last couple of years, and now more so; gymnastics is going to take a leap," Marquez said.

"Under Armour will come out with a new line for women's golf. There will be a lot of fun things for our women athletes that will be part of this deal. It's what everybody has been waiting for."

Track and field coach Ralph Spry has seen Under Armour expand its product line for all sports.

"We're real excited because every year it has gotten better in terms of Olympic sports," he said. "Even this year there are a lot more specialized pieces for our sport, like shake-out uniforms and tapered pants, the kind of stuff track and field needs.

"We probably got double the equipment this year over last year, we've had a bigger selection and they gave us a lot more input in terms of the design."

Auburn was one of the first schools to sign with Under Armour. 

"They weren't making track and field uniforms, but what they did was give us a lot of prototypes and they made the transition," Spry said. "Now, they're going to send us some prototypes of their spikes. That's a big step to get the shoe line. We'll be rocking and rolling all the way through.

"They've done a good job of tailoring to what our needs have been in track and field."

Cross country runner Redatu Semeon agrees.

"At the beginning of the year at our annual Tiger Tailgate, we got a great gift box with an assortment of clothing options and shoes. When you practice as hard as we do, you need to be wearing the best gear," he said.

Charles Goldberg is a Senior Writer at Follow him on Twitter:
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