Aug. 15, 2012

AUBURN - The Auburn Athletics Marketing Department has launched an improved and expanded Auburn Ignited Social Rewards program, giving fans as well as students the ability to earn prizes for attendance at events and engagement on social media. The top five point leaders of each semester will be rewarded Grand Prizes, which includes exclusive hospitality on campus.

For the first time, Auburn Ignited is now open to the general fan base, after serving as a student rewards program for the past six years. Fans can sign up for free at www.AuburnIgnited.com and connect all their social media accounts and begin earning points.

"The Auburn Ignited program has been very successful among our student fans so we are very excited to introduce this to the entire Auburn Family," said Jon Sirico, Assistant Athletics Director for Sales and Marketing. "Social media has become such a big part of our daily activity and we can reward our fans for creating and sharing their excitement for Auburn Athletics."

With the new social rewards program, points can be earned for:

• Checking in at Auburn events on Foursquare
• Retweeting the @AUAthletics twitter account
• Sharing a message or liking a post from the Auburn Athletics Official Facebook page
• Submiting an accepted photo on CrowdCameo at home football, men's basketball, women's basketball, and gymnastics events (Register for an account at www.Auburn.Crowdcameo.com)
• Posting a tweet using an accepted hashtag
• Inviting a friend to join the program
• Scanning in at events using an Auburn Ignited card (Students only)

Each semester the top five point leaders will be crowned as exclusive members of the AU Social Club. Those members will be treated to an elite hospitality event on the Auburn campus. Other rewards include Under Armour gear, personalized jerseys, autographed items, electronics and the chance at experiential prizes.

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