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Jay Jacobs Honored at NACDA/Under Armour Luncheon

June 13, 2017

ORLANDO, Fla. - The National Association of Collegiate Directors of Athletics honored Auburn's Jay Jacobs as a NACDA/Under Armour Athletics Director of the Year Tuesday at the NACDA Convention.

NACDA created the award program, now in its 19thyear, to honor intercollegiate directors of athletics for their commitment and administrative excellence.

Jacobs, Auburn's Director of Athletics since 2004, was selected from NACDA's largest candidate pool in the past five years.

"This award is a credit to the entire university, the Auburn Athletics Department staff, our coaches and our student-athletes," Jacobs said.

"As a former college football player, I love college athletics. I care deeply about student-athlete welfare. I have devoted my entire career to ensuring our student athletes live a better life because of their time at Auburn University.

"The decision to become part of something bigger than yourself, to be part of a team, to represent a university and to learn the timeless lessons that college sport teaches us, is as important as any business metric.

"What we need to remember is that we are not just preparing our student-athletes for the next competition, but for a lifetime of success and leadership.

"My commitment is to use the power of athletics to create an expanded culture of winning where the concept of team refers not only to sport, but also to working together for the greater good of all humankind.

"At the end of the day, winning is our focus. We are relentless in this regard. But, we are also committed to serving the greater good. Like we read in Scripture, 'From the one who has been entrusted with much, much more will be asked.'

"Giving back is essential to winning. It is in keeping with our mission of preparing young men and women for successful lives.

Jay Jacobs

"As administrators and coaches, we can easily tell ourselves that we don't need any distractions or that it isn't the right time to get involved in anything else.

However, when that thought occurs I am reminded of the words of Dr. Martin Luther King, Jr. who said, 'The time is always right to do what is right.'

"I believe that empowering young men and women, at a time when our society desperately needs young leaders, is what is right.

"Today was very special, but the greatest honor of all is serving my alma mater and having the chance each day to impact the lives of our incredible student-athletes. They inspire me and make me proud to be an Auburn man," Jacobs said.

Founded in 1965, NACDA is the largest association of collegiate athletics administrators throughout the United States, Canada, and Mexico.

Jacobs at NACDA

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