Social Media Top 25: Jan. 9 , 2014

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Rankings are for official pages, feeds and channels that represent the overall athletics and football programs for FBS schools (individual coaches' accounts not included). Numbers accurate as of date indicated.
 
 Facebook Top 25
 Official Page  Fans
1.
 Ohio State  1,473,860
2.
 Texas  1,218,293
3.
 Florida  1,216,684
4.
 Alabama  860,180
5.
 North Carolina  767,772
6.
 Kentucky  730,123
7.
 Georgia  632,375
8.
 Oregon  601,891
9.
 Wisconsin  569,470
10.
 Michigan State  507,260
11.
 Oklahoma  469,816
12.
 Iowa  444,591
13.
 Duke  438,292
14.
 Nebraska  429,775
15.
 South Carolina  423,244
16.
 Arkansas  420,235
17.
 Missouri  384,728
18.
 Florida State  370,020
19.
 Auburn  362,889
20.
 LSU  304,312
21.
 Tennessee  286,258
22.
 Notre Dame  275,449
23.
 Miami (Fla.)  268,174
24.
 Syracuse  247,148
25.
 Penn State  238,898
 
 Facebook Engagement*
 Talking About
Percent
1.
 Auburn
45.5%
2.
 Michigan State
42.8%
3.
 Oklahoma
26.7%
4.
 South Carolina
18.3%
5.
 Missouri
16.6%
6.
 Ohio State
12.5%
7.
 Florida State
11.9%
8.
 Nebraska
11.2%
9.
 Iowa
9.7%
10.
 Wisconsin
9.0%
11.
 Texas
8.7%
12.
 North Carolina
6.8%
13.
 Florida
6.7%
14.
 Duke
6.3%
15.
 Miami (Fla.)
5.8%
16.
 Syracuse
5.4%
17.
 Georgia
5.1%
18.
 Oregon
4.6%
19.
 Alabama
4.1%
20.
 Kentucky
3.5%
21.
 Notre Dame
3.4%
22.
 Arkansas
3.2%
23.
 Penn State
1.8%
24.
 Tennessee
1.7%
25.
 LSU
0.8%
 
 Facebook: Football
 Facebook Page  Fans
1.
 Michigan  1,239,822
2.
 LSU  979,828
3.
 Oregon  750,897
4.
 Alabama  642,864
5.
 Penn State  497,675
6.
 Notre Dame  440,060
7.
 Ohio State  395,563
8.
 Florida State  325,198
9.
 Wisconsin  252,901
10.
 Miami (Fla.)  208,065
11.
 Arizona State  204,893
12.
 Washington  189,795
13.
 Auburn  148,388
14.
 West Virginia  141,339
15.
 Oklahoma  127,236
16.
 BYU  121,995
17.
 TCU  86,532
18.
 Oklahoma St.  79,246
19.
 Mississippi St.  64,889
20.
 Illinois  63,854
21.
 Kansas  62,581
22.
 Ole Miss  57,015
23.
 Stanford  46,570
24.
 Tennessee  40,629
24.
 Maryland  39,133

* Engagement on Top-25 largest college athletics Facebook pages. Calculated by "Talking About" number divided by Total Likes (provided by Facebook)
.
 
 Twitter Top 25
 Official Feed  Followers
1.
 Georgia  111,395
2.
 Florida  100,980
3.
 Alabama  97,348
4.
 Kentucky  75,404
5.
 Kansas  74,256
6.
 Oklahoma  72,579
7.
 Oregon  65,442
8.
 Iowa  65,016
9.
 South Carolina  62,174
10.
 Notre Dame  58,947
11.
 Arkansas  58,854
12.
 Auburn  58,031
13.
 North Carolina  56,254
14.
 USC  53,993
15.
 Ohio State  48,878
16.
 Miami (Fla.)  46,932
17.
 Clemson  46,298
18.
 Texas A&M  45,618
19.
 Missouri  42,623
20.
 Wisconsin  42,039
21.
 Kansas State  39,511
22.
 Louisville  39,292
23.
 Tennessee  38,931
24.
 LSU  38,389
25.
 West Virginia  37,084
 
 Twitter: Football
 Football Feed  Followers
1.
 Michigan  184,669
2.
 Alabama  133,212
3.
 LSU  132,512
4.
 Nebraska*  123,601
5.
 Auburn  95,817
6.
 Tennessee  93,048
7.
 Texas A&M  90,211
8.
 Florida State  86,941
9.
 Notre Dame  75,435
10.
 Florida  66,206
11.
 Michigan St.  65,362
12.
 Oklahoma  65,089
13.
 Georgia  60,644
14.
 Wisconsin  59,234
15.
 South Carolina  56,360
16.
 Penn State  51,895
17.
 Texas  47,074
18.
 Oregon  44,317
19.
 Virginia Tech  41,869
20.
 Iowa  40,957
21.
 Oklahoma St.  40,585
22.
 North Carolina  38,255
23.
 Ole Miss  36,420
24.
 Arkansas  36,299
25.
 Baylor  35,021
 
 YouTube Top 25
 Official Channel  Subs
1.
 Oregon  24,535
2.
 Auburn  17,282
3.
 Notre Dame  17,210
4.
 Florida State  13,325
5.
 Miami (Fla.)  12,402
6.
 Texas A&M  12,207
7.
 Kentucky  11,400
8.
 USC  11,237
9.
 Nebraska  11,019
10.
 South Carolina  9,934
11.
 Wisconsin  9,197
12.
 California  8,478
13.
 Oklahoma  7,791
14.
 Tennessee  7,563
15.
 LSU  7,444
16.
 Oklahoma St.  6,812
17.
 Stanford  6,543
18.
 Arizona  6,149
19.
 Penn State  6,117
20.
 Michigan  5,839
21.
 Alabama  5,669
22.
 Baylor  5,477
23.
 Minnesota  5,372
24.
 BYU  5,081
25.
 West Virginia  4,878
  
*Nebraska's feed is a combined football and athletics department account.
 
 Instagram Top 25
 Official Feed  Followers
1.
 Oregon  125,878
2.
 Miami  69,015
3.
 UCLA  28,884
4.
 Arkansas  21,444
5.
 Kansas  19,795
6.
 Texas Tech  18,180
7.
 Michigan  18,080
8.
 USC  17,805
9.
 South Carolina  14,778
10.
 Texas  13,296
11.
 Clemson  12,750
12.
 Washington  12,590
13.
 Texas A&M  11,149
14.
 Wisconsin  10,452
15.
 Mississippi St  10,314
16.
 UConn  9,890
17.
 Maryland  9,725
18.
 Louisville  9,676
19.
 Syracuse  7,641
20.
 Iowa State  7,389
21.
 Boise State  6,942
22.
 Minnesota  6,914
23.
 Kansas State  6,617
24.
 Boston College  6,595
25.
 Illinois  6,576
       
 
How are these rankings compiled?
Using the links above, we visit each of the official Facebook, Twitter, Instagram and YouTube platforms on the date indicated in the top right of this page to record the numbers. The process is not automated (to ensure accuracy) but takes approximately 15 minutes to complete.
 
How is Facebook engagement calculated?
Facebook provides a "Total Likes" number and a "Talking About" number at the top of all pages. Divide "Talking About" by "Total Likes" for percent engaged.
 
Where are our other pages/feeds/channels?
We limit our rankings to official pages, feeds and channels that represent the overall programs and football teams for FBS schools. We visit the official athletics sites of each school to ensure we're using official social media platforms.
 
Our page/feed/channel qualifies for the Top 25 but is not listed.
Please tweet @JasonRMatheson with additions or corrections.

Once verified, the rankings will be updated immediately.
 
Are there other sources for rankings?
Coyle Media provides a myriad of rankings here. Of interest is the Facebook "Talking About" number which reflects engagement. Our colleagues at Tennessee keep an extensive list of Twitter rankings by individual college sport here.
 
How did these rankings start?
College athletics is a competitive business. Why should digital media not be as competitive as the teams we field? We kept our own rankings internally to study/benchmark and decided to make them public.