Rankings are for official pages, feeds and channels that represent the overall athletics and football programs for FBS schools (individual coaches' accounts not included). Numbers accurate as of date indicated.
How are these rankings compiled?
Using the links above, we visit each of the official Facebook, Twitter, Instagram and YouTube platforms on the date indicated in the top right of this page to record the numbers. The process is not automated (to ensure accuracy) but takes approximately 15 minutes to complete.
How is Facebook engagement calculated?
Facebook provides a "Total Likes" number and a "Talking About" number at the top of all pages. Divide "Talking About" by "Total Likes" for percent engaged.
Where are our other pages/feeds/channels?
We limit our rankings to official pages, feeds and channels that represent the overall programs and football teams for FBS schools. We visit the official athletics sites of each school to ensure we're using official social media platforms.
Our page/feed/channel qualifies for the Top 25 but is not listed.
Please tweet @JasonRMatheson with additions or corrections.
Once verified, the rankings will be updated immediately.
Are there other sources for rankings?
Coyle Media provides a myriad of rankings here. Of interest is the Facebook "Talking About" number which reflects engagement. Our colleagues at Tennessee keep an extensive list of Twitter rankings by individual college sport here.
How did these rankings start?
College athletics is a competitive business. Why should digital media not be as competitive as the teams we field? We kept our own rankings internally to study/benchmark and decided to make them public.